Mad Decent, the label helmed by Diplo, has partnered with Warner Bros. Records for a worldwide distribution and services arrangement for Baauer’s “Harlem Shake,” a Warner Bros. rep confirmed to Billboard.biz today.
The single was serviced to radio stations by WB on Tuesday, with an email touting the many major stations across the country that are airing the song.
The song, the biggest viral sensation since PSY’s “Gangnam Style,” was the first to benefit from YouTube streaming data being included in multiple Billboard and Nielsen platforms, including the Hot 100. The song soared into the No. 1 spot on the Hot 100 last week.
Continue reading the rest of the story on Billboard