From Paid Content:
Caffeine-addicted New York Times fans are in luck — the paper is offering 15 free articles a day to those who surf its website while sitting in a Starbucks. This is just the latest example of how news brands are using the public’s insatiable appetite for free WiFi as a vehicle to promote their content.
Under the Times‘ Starbucks plan, which went into effect last week but was announced today, readers will be entitled to read three articles a day from each of the News, Business, Technology and Most Emailed sections. The Times will also offer three more articles from a rotating list of other sections like Sports.
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