Chirpify is bringing “in-stream commerce by comment” to the social network with Tim McGraw’s help

From CNET:

Country singer Tim McGraw wants you to buy his album — on Facebook. Tuesday, the recording artist became one of the first people to try out a new system for selling through status updates on the social network.

McGraw’s team used e-commerce platform Chirpify to encourage Facebook fans to type “buy” in the comments section of a post to instantly purchase a special edition of the star’s “Two Lanes Of Freedom” album.

The effort marks the start of Chirpify’s foray over to Facebook. Chirpify was founded in 2011 and began by turning tweets into instant transactions. The Portland-based company has since expanded to include support for selling on Instagram and is now working on perfecting buying through Facebook comments.

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