Simon Cowell has taken over television screens and radio airwaves around the world. Now he’s taking aim at the Internet.
Cowell’s Syco Entertainment empire and YouTube announced Thursday that they are launching “The You Generation,” a global online talent contest that is seeking entries from people with “unconventional and original talents” – from musicians and photographers to makeup artists, magicians and chefs.
Syco says the contest, which starts next month and is due to run for a year, will seek auditions in a different category of talent every two weeks. Entrants can upload their pieces on a dedicated YouTube channel, to be viewed by the public and judged by professionals associated with Syco.
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