Do you like to receive free pens and soy sauce in the mail? Well, you might be in luck — provided you’re willing to take to Facebook, Twitter, Pinterest and other social media sites to describe your experience.
In a recent twist on content and social media marketing, companies like Johnson & Johnson and P&G are sending out samples and asking consumers to complete “missions” based on the products they receive. One recent example, known as “the Juicy Bird Mission,” asked participants to brine their Thanksgiving turkeys with Kikkoman soy sauce and describe the experience online.
The concept is the brainchild of Social Media Link, a startup based in New York that offers brands access to its community of “influencers” as a way to amplify their marketing messages.
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