Jack White thought his chance for success had passed when The White Stripes album White Blood Cells became a hit

Jack White: 'I could learn so much from these records.'

“It was always shocking that people started caring after three albums. What, now people are getting it?! We’d assumed it was a style of music that nobody would be into and had resigned ourselves to always playing to 50 people. It was good for us, because we’d made up our minds to never care about that, and that’s when success happened. It was sorta weird like that, but I think if we’d have watered it down it wouldn’t have worked.”

Via The Guaridan