Wired tells Apple what it should do in June, 1997


From Wired:

1. Admit it. You’re out of the hardware game. Outsource your hardware production, or scrap it entirely, to compete more directly with Microsoft without the liability of manufacturing boxes.

2. License the Apple name/technology to appliance manufacturers and build GUIs for every possible device – from washing machines to telephones to WebTV. Have them all use the same communications protocol. Result: you monopolize the market for smart devices/homes.

3. Start pampering independent software vendors. Your future depends on strong, user-friendly software. ISVs are losing confidence and crossing over to the Dark Side to take advantage of Wintel’s market share. Remember what happened to OS/2 – not enough applications, updates too late, scarce industry support. And all the marketing dollars IBM threw at it couldn’t help.

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