“If you’re a business now and you’re only on the PC, you’re going to have some serious problems.” That’s how Spotify founder and CEO Daniel Ek described the biggest challenge facing his company and others in the industry during a one-on-one chat Tuesday with Forbes associate editor Steven Bertoni. On the first day of the music portion of SXSW in Austin, Ek began with some news about Spotify’s growing position as the world’s leading music subscription service— it now claims six million paid subscribers worldwide— before delving into his views on what’s next.
“It’s not just about mobile. The way we look at it, it’s about connective devices,” Ek said. “TVs, cars, refrigerators— there’s huge opportunity for new business, but it’s also scary to navigate that transition.”
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