From The Wall Street Journal:
Though the conversation was always convivial, last night as the South by Southwest Interactive ended and SXSW Music began, electronic-music pioneers Joel Zimmerman and Richie Hawtin delivered a pointed message: Today’s electronic dance music suffers from the pursuit of commercial success and the ease with which the music can be made.
Better known as Deadmau5 and Plastikman, respectively, Zimmerman and Hawtin agreed many of today’s EDM musicians have developed an instinct to copy rather than create. The irony, they said, is that there’s a vast array of software available to create new sounds, but artists are following a narrow path while using them.
Because today’s EDM artists want commercial success, they conform to the market’s tastes. If they don’t, the audience will move on to someone who will.
“My first record came out in 1990,” Hawtin said. “I had to slow burn. I don’t know if it’s as easy for the new artists to stay in control.”
“The songs sound the same,” said Zimmerman, calling it “cookie-cutter stuff.”
He said, “I’m surprised the record companies that sign these people aren’t just going home and making the music themselves. Cut out the middleman.”
“There’s a manual now,” Hawtin said. “The attraction was doing something different. I had to do my own thing. The double-edged sword is taking a little bit of the life out of it. Maybe that’s why EDM is so big now. It’s homogenized.”
Continue reading the rest of the story on The Wall Street Journal