The Wall Street Journal reports that Facebook is “working on incorporating the hashtag” into its service. Facebook has not confirmed the report: A spokesperson told me simply, “We do not comment on rumor or speculation.” I don’t share that policy, so let’s assume for the purposes of this post that the rumor is true. If so, a lot of people are going to come out and call Facebook stupid and out-of-touch. No one likes hashtags, right?
Right. But where you see hashtags, Facebook sees dollar signs. Like so many recent Facebook experiments and site changes, the hashtag idea sounds clunky when you think about it from the user’s perspective, but rather ingenious when you consider it from a business perspective.
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