Snoop Lion Reincarnated album gets a companion iPad app

'Snoop Lion' in Los Angeles.

From The Guardian:

Snoop Lion’s Reincarnated: Track Notes App is a free download for iPad, released by digital publishing startup Citia, which has previously launched apps based on books by Kevin Kelly, John Maxwell and Dan Ariely.

“What you get isn’t just the music – it’s ABOUT the music,” explains its App Store listing. “Where it came from, How it was made, WHY it was made. It’s liner notes for the 21st century. Multimedia, multi-sensory, made for the fans.”

At launch, three full audio tracks are included in the app, each with its own lyric video, quotes from producers and collaborators, and information on the reggae songs that inspired them – complete with links to buy them on Apple’s iTunes Store.

The app also promotes Snoop Lion merchandise – t-shirts, “grindtainers” and a comfortable-looking pair of branded slippers, all sold from his Facebook store – as well as providing information on his Mind Gardens charity in Jamaica.

Continue reading the rest of the story on The Guardian