Why Happy Beats Sad On Social Media: It’s Built That Way

From The Huffington Post:

Like it or not, you have little choice but to “like” this.

In a recent New York Times story “Good News Beats Bad on Social Networks,” John Tierney examines a series of studies by neuroscientists and social psychologists that probed word-of-mouth sharing online. Taken together, the findings suggest happy news spreads more quickly, to more people, than depressing bulletins, and Tierney trots out several psychological and scientific explanations for our behavior, including brain scans, our need for arousal and theories on our social consciousness.

But there’s another key factor at play that Tierney doesn’t address: Social networks are engineered to lubricate sharing the happy stuff.

Continue reading the rest of the story on The Huffington Post