Music labels plot ads to communicate value of music

From Campaign Live:

London-based agencies have been approached by the International Federation of the Phonographic Industry ahead of a pitch.

Sony Music, Universal Music and Warner Music are thought to be the prime movers behind the campaign, which is expected to support IFPI’s recent claim that the music industry “is on a path to recovery, fuelled by licenced digital music services”.

The campaign will also look to counter the threat of illegal downloading, estimated to cost the music industry $11 billion (£7.3 billion) annually.

Global revenues from sales of recorded music rose by an estimated 0.3 per cent to $16.5 billion in 2012, the first increase since 1999, according to IFPI’s recent Digita

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