Spotify Debuts First TV Commercial During NBC’s ‘The Voice’ As Part of $10M Ad Campaign

From Billboard:

Nearly two years after launching in the U.S. primarily via word-of-mouth, Spotify will air its first in a series of U.S. TV ad commercials on NBC’s “The Voice” Monday night as part of a larger branding campaign valued at over $10 million in media spend. The campaign, titled “For Music,” will feature digital and social media ads, with additional TV spots to air on NBC’s “Late Night With Jimmy Fallon” as well as Viacom’s MTV, MTV2, VH1 and other networks in the coming weeks.

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