When you’re young and inexperienced, being thrown into the PR world can be quite the adjustment. However, I’m a huge fan of channeling mistakes into a productive learning experience. I recently surveyed my coworkers and asked them about times when they experienced their worst “face palm” moments.
The following is a culmination of 10 mistakes and lessons learned from being in the PR world. They don’t teach this stuff in school, it’s learned through experience, trial and error ,and now (hopefully) through learning from others peoples’ mistakes.
MISTAKE: You didn’t separate your regular life from your work.
LESSON LEARNED: Don’t feel guilty about leaving work at work. You do not need to work all the time. You would go crazy, experience a meltdown, or fail to function as well at work if you don’t relax in your personal life.
MISTAKE: You checked your email on multiple devices.
LESSON LEARNED: When you check emails on multiple devices—work computer, phone, home computer, etc.—you forget which emails you’ve already addressed and end up not responding to important ones.
3. Wasn’t me
MISTAKE: You admitted to a mistake in an email.
LESSON LEARNED: When you make a mistake, it’s better to pick up the phone and discuss it. You never want to give your client or contact hard (written) evidence to use against you.
MISTAKE: You made the client feel like they are not a priority.
LESSON LEARNED: If a clients asks if you have time to do something, the answer should be yes. Afterward, find a way to make it work, whether that means delegating or reprioritizing your workload.
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