From USA Today:
For music fans, a mobile phone doesn’t say, “Call me.” It says Call Me Maybe.
Carly Rae Jepsen’s viral hit is one example of how phones, social media and streaming have revolutionized music consumption.
With 119.8 million streams, Jepsen’s viral hit was the most streamed song and video of 2012. The singer has 5.6 million Twitter followers and 5.2 million “likes” on Facebook. A lot of those admirers connected with her via cellphones, a crucial social conduit between fan and artist, according to The Entertainment Consumer: State of the Media Report, to be issued by Nielsen next week.
Via phones, 55% of consumers read artist and band Facebook posts, 53% “like” posts, 30% comment on posts and 28% click on timelines. In the Twitterverse, 26% of fans read artist tweets and 14% retweet.
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