From The Guardian:
When a brand name becomes a verb, you know it has hit the big time. Hoover did it. Google did it. Another technology company wants us to believe “Shazamming” has entered our day-to-day vernacular. Shazam claims it has millions of users using an app that made its name enabling people to identify music tracks on the radio or TV.
Now the technology brains behind the product are promising to wave a magic wand over our daily routines, revolutionising the way that we use mobile devices to shop and consume information, and allowing us to order a jacket or pair of shoes worn by an on-screen personality with just one simple Shazam.
“We have the ability to identify the product in a TV show so that when somebody Shazams it, they could find out where a presenter’s dress is from in one click,” explained CEO Andrew Fisher, who joined the UK start-up in 2005, six years after its launch, and is credited with making it a global brand. He said: “We are focused on creating a new category which we call media engagement. We make it easier for consumers to engage with a brand or a piece of content they are interested in, without having to go through search engines, then mining the results. That works with both TV programming and advertising: a 30-second slot can be turned into a three-minute brand engagement – and more.”
Continue reading the rest of the story on The Guardian