Shazam creates fashion ID app


From The Telegraph:

The technology masterminds behind the app that identifies songs is now taking a foray into fashion. In an attempt to revolutionise the way we use mobile phones to shop and consume information – and to transform the lives of fashion-hungry women around the globe – Shazam’s app could eventually allow users to ID clothing worn by individuals on-screen.

“We have the ability to identify the product in a TV show so that when somebody Shazams it, they could find out where a presenter’s dress is from in one click,” CEO Andrew Fisher tells the Guardian.

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