Infographic: The 6 Key Elements Of A Successful Online Community

Culture – Most successful communities create a culture of their own, which will keep members coming back on a regular basis and encourage them to stay connected
Metrics – You must be able to measure the ROI of your community through access to social engagement and conversations
Transparency – Brands need to embrace all types of consumer feedback, as members will easily spot disingenuous engagement
Engagement – You must encourage participation from your audience
Value – Create an environment where important information is shared with and by your community, creating value and driving return interest
Conversations – Don’t think in terms of updates: think in terms of starting conversations