Don’t assume your music or social media messages are always making an impression during working hours. That’s the takeaway of a survey of more than 500 IT departments around the country by Modis, an IT staffing and recruiting agency.
A telephone survey in February conducted by Braun Research on behalf of Modis queried 502 IT professionals about their companies’ policies and actions toward social media and streaming audio and video. Nearly half (48%) of those surveyed said their companies take some type of action to block, throttle or ban the streaming of non-work content at the workplace. More specifically, 22% have a company policy banning the streaming of non-work content, 17% throttle streaming content and 17% block streaming content. Half of the companies represented in the survey don’t have a policy of throttling or blocking streaming content.
These policies mean music isn’t reaching a large group of Americans who use their companies’ network during the day. Streamed live events are targeted by 37% of employers, which affects nearly 42 million people, according to Billboard’s estimate (taking into account the U.S. Bureau of Labor Statistics’ figure for private employment minus people employed in non-office, goods-producing areas like mining and manufacturing). That goes for the NCAA Men’s Division I Basketball Tournament (the reason for the survey), but it could also get in the way of content from such events as Bonnaroo or South by Southwest.
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