6 Seconds on Broadway: How Vine Could Revolutionize Theater Promotion

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From PBS:

In the theater industry, there are already a sizable number of videos tagged with #broadway and #musical on Vine, including ones from popular shows such as “Wicked,” “The Book of Mormon,” “Spider-Man: Turn Off the Dark,” as well as more recent musicals such as “The Mystery of Edwin Drood” and “Hands on a Hardbody.” From the harmless shots of Playbills and smiling faces before a show to blatant video of sets and scenes — some clear, some fuzzy — it can all be found within the confines of Vine.

While six seconds might not seem like a lot, it’s enough to get those in the theater industry thinking about how it might impact what they do.

For instance, six seconds is enough time to capture a costume, a set, even a quick dance move, resulting in a plethora of intellectual property and trademark violations. But can it cause any harm to the show and those involved?

Continue reading the rest of the story on PBS