eOne has aligned with rock legend Gene Simmons on the new reality show Busted

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Entertainment One (eOne) has aligned with rock legend Gene Simmons on the new reality show Busted, which will feature practical jokes being pulled on musicians on tour.

Created by Simmons, Busted is a hidden-camera comedy that takes audiences on tour with some of music’s biggest rock bands to look at the hijinks that go on backstage. Simmons will be joining eOne at MIPTV to promote the show. Busted is being represented worldwide in all media by eOne, expect for merchandise, which is being handled by Simmons.

Following eOne’s recent acquisition of Alliance Films, Darren Throop and rock god-media mogul Gene Simmons discussed the future of eOne’s expanding multi-territory, multi-platform business and Throop’s vision of actively acquiring ownership of content rights for exploitation across all media platforms around the world.

Under Darren Throop’s leadership, eOne has become a leading global independent entertainment content owner, producer and distributor. Through corporate acquisitions and partnerships, Throop has expanded the group’s global footprint and eOne’s catalog today includes more than 35,000 film and television titles, 2,700 hours of television programming and 45,000 music tracks.