From Business Insider:
Chances are you’ve visited a page that has done a variation of what’s listed below. Here are a list of the most common habits that will put users off your page for good.
Asking For Shares Or Retweets
Honestly, there’s nothing more discouraging to see than people or pages posting an update or offer and then asking you to please share or retweet. Not only does it come across as incredibly needy, but it offers no engagement and ultimately does nothing for your cause. It’s the online equivalent of going up to a bunch of strangers, screaming “be my friend!” and expecting them to enthusiastically oblige.
If you do post something like that, the only people that will oblige will be your closest friends. Everyone else will ignore it and will get annoyed by the begging and unfollow or hide your updates. Even if people did share it in their droves, it’s not because they believe in the cause or think it’s a great offer, just because someone begged for it.
Out Of Shape Or Distorted Images
With sites becoming more visual and a greater importance being placed on things like cover photos and images, it’s important that you make your pages more visual and therefore more attractive for fans to look at. Learn what the dimensions are for different cover photos – admittedly Google+’s cover photo dimensions might throw you off due to their vast size, but the same principle applies – and if you want to redesign, there are some simple rules to follow.
Also, worth noting is that Facebook has become more lenient on the rules surrounding cover photos so you can fit in some promotional material into them if you’re running a campaign or promotion.
Overcompensating For Inactivity
Sometimes when you’re a small business or you don’t have someone dedicated to managing your online accounts, there can be times where you can drop off the radar for a few days. That in itself is a problem, but what some people make the mistake of doing is making up for that inactivity by posting numerous updates in a day to compensate.
This is a mistake in itself and while inactivity isn’t a good thing, not as many people as you think will unfollow you because you’re inactive. However, they’re more likely to unfollow you if you clog up their feed with numerous tweets and updates. That’s more noticeable, more annoying, and will be the bigger reason why people would unfollow you.
Social media is not a numbers game so don’t treat it that way. Especially in the case of Facebook where Edgerank will determine how prominently your posts will feature, you need to give your posts some thought before you hit the post button.
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