Streaming services have reversed the fortunes of the music industry in Sweden and now generate more income than downloads or CDs. But can the model be replicated worldwide?
Some 91% of digital income in Sweden now comes from streaming sites, compared with just 13% worldwide.
The services were the main force behind the Swedish music market’s 13.8% growth last year, marking a return to a level last seen in 2005, according to the industry body the IFPI.
It was a figure most countries could only dream of, with global music trade revenues increasing by just 0.2%, the first rise since 1999.
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