While Apple still has the advantage in overall song titles, as the graph above shows, its competitors have been innovating on ways to offer their comparatively smaller catalog of songs. The pay-for-high-quality download service was innovative a decade ago, but now Apple is the one that will be forced to make some changes in order to keep its lead: subscription music services and web-based streaming are the future, and Apple knows it. And that’s why the company is looking to offer a streaming, web-based music service – dubbed by the press “iRadio.”
As a recent NPD study showed, ownership of music is still important to people. But streaming music discovery services encourage people to find and buy more music, and Apple needs to be a part of that.
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