Back in December 2012, music streaming service Spotify provided an update on how it was going to double down on social recommendations to increase music listening on its platform by launching two new features, Follow and Discover. While the Follow feature, aimed at friends, started to get rolled out in March and April, it turns out that Spotify has also been rolling out the Discover feature.
Spotify actually announced the news in a very short post some two weeks ago on one of its community forums, just in time to coincide with the launch of another music discovery app, on Twitter. On a thread originally started in December when the features were first announced, Spotify community manager Rorey Jones wrote earlier this month:
“We know you’ve all been eager to see the discover features rolled out so we just wanted to let you know we’ve begun rolling out the brand new Discover tab to a very small percentage to folks in the UK and Nordic countries on the desktop application of Spotify. We’ll be rolling it out to more customers in the coming weeks.”
Continue reading the rest of the story on Techcrunch