Why Twitter Music Is Totally Going to Work

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From Wired:

It’s a smart play to get more musicians to become more active on Twitter. Let’s say you are Lady Gaga. When your new single drops, you can now use Twitter Music to send it out to every one of your 36 million followers–and they can play it without even leaving Twitter, thanks to Twitter Cards. Her followers can retweet that, effectively amplifying your 36 million strong following by an order of magnitude. Because website can embed tweets, complete with media, news organization and bloggers can take the original Tweet and drop it in a story so people can play the track all across the Web. And if enough people Tweet it, that song hits the Popular tracks page. Which means even more people hear it. It’s an upward spiral You can also imagine what happens to the obscure artist if a Lady Gaga or Justin Bieber tweets one of their new tracks. It’s got amazing viral possibilities that are great for artists, which means they’re more likely to be active on Twitter. And as it turns out, musicians are one of Twitter’s more vital assets.

You can see some evidence of that in the new account sign up process. For years, one of the company’s biggest problems was the “now what” dilemma people faced after creating an account. It meant people signed up, and then abandoned. To keep you coming back it has to get you connected with people you find interesting. It turns out we tend to find musicians pretty interesting. So one way Twitter found to lick that “now what” problem is to hook you up with a friendly neighborhood rock star when you create an account. Today when someone signs up for Twitter, after filling out a profile, it prompts them to follow five suggested users, and those suggestions tend to overwhelmingly be musicians. When Wired created a new account to test the user suggestions, we were hit again and again with suggestions for Usher, Pink, Demi Lovato, Justin Timberlake, Justin Bieber, and Victoria Justice. (I had to look that last one up.)

Continue reading the rest of the story on Wired