Dr David Giles, a [l]eader in media psychology who led the study, said that heavy use of social networks is not necessarily dangerous. “Some people would argue this addiction to social media is eating away at people’s lives, but what most of these so-called addicts are doing online is profoundly social,” he said.
The study, commissioned by first direct, also showed that those who had avoided social media in the past could find it useful and enjoyable. Researchers took ten people with inactive Twitter and Facebook accounts, and ten who had never used social media at all, and asked them to regularly tweet and update their Facebook status for four weeks.
One participant said: “I thought I would find using Facebook every day dull and pointless, but I’m finding that I’m quite enjoying it. I’m actually seeing my friends more now.”
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