CBS Radio is throwing its hat in the EDM ring, teaming with Astralwerks — home to Swedish House Mafia, Empire of the Sun, and sister duo NERVO — to launch a national talent search for the next great female DJ/producer, Billboard has learned.
The program, dubbed “She Can DJ,” will launch in major markets this July, after a successful debut in Australia via EMI last year.
The search will consist of “heats” in 12 local markets, promoted by CBS Radio stations with a pop/dance lean, including New York, Los Angeles, Chicago, and San Francisco. A semi-finalist will be chosen from each, plus one “wild card” competitor sourced nationally via a dedicated website. The grand prize winner will be selected by judges, and receive a prize including a recording contract with Astralwerks and a headlining national tour presented by CBS Radio. Leah Mencel, the 2012 winner of the Aussie program, is currently signed to EMI Australia.
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