Pearl Jam, My Morning Jacket, Kanye West Among Artists Participating in New Social Activism Campaign


From Relevant Magazine:

Pearl Jam manager Kelly Curtis and Global Poverty Project chief executive Hugh Evans have partnered for a new campaign that allows artists to raise money for social causes. Pearl Jam, Kanye West, My Morning Jacket, Grizzly Bear, Jay-Z, Fleet Foxes, Gotye and Kings of Leon are among the artists participating in their new brainchild, The Global Citizen Tickets Initiative.

Here’s how it works: Participating artists donate two tickets to each of their shows to the campaign. Fans can then earn “points” that will enter them into an online lottery to win the tickets to concerts in their area. But, in order to earn more points and increase their chances of winning, they have to promote causes, help raise money for charities and spread awareness about global issues on social networks. Proceeds then go to benefit organizations like charity:water and Malaria No More. You can learn more about getting involved at …