Austin City Limits reveals 2013 lineup via beer koozies and newspaper classifieds

acl-2013-beer-koozies

From COS:

It appears Austin City Limits has begun to reveal some of this year’s artists ahead of Tuesday’s big lineup announcement. In years past, ACL has distributed lottery cards to merchants throughout downtown Austin that when scratched revealed the name of artists playing the festival. However, this year the festival has taken a new approach, utilizing beer koozies (!) and the classified section of The Austin Chronicle.

On Thursday, four “ads” appeared in in The Austin Chronicle, each featuring not so subtle reference to four artists: fun., Grouplove, Shovels & Rope, and The True Believers (via CultureMap Austin).

For a little Fun.
Call 555-ACL-FEST

Looking for some Grouplove?
Call 555-ACL-FEST

Zilker Supply Company:
We have great deals on Shovels & Rope #ACLFEST

Seeking True Believers.
Worship with us! #ACLFEST

ACL-newspaper

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