From The Toronto Star:
Jones Soda Co. has debuted a limited-release Poutine flavour exclusively for the Canadian market which it is touting as “poutine without the guilt — 0 calories, 0 carbs, all the flavour.”
In the decade since the Seattle-based company issued a Turkey & Gravy soft drink, it’s become known for wacky flavours, such as Gingerbread, Green Bean Casserole, Bacon and Candy Cane.
Those novelty editions represent a minor share of the beverage firm’s revenue and are promotional tools, said Eric Chastain, the company’s vice president of operations.
“These programs we do for fun,” he said. “It doesn’t take a lot of resources and there’s a lot of marketing value in doing them. It certainly reinforces the awareness of the company and it gives us a chance when we have this attention paid to these fun flavours to remind people about the other flavours that we have that you can drink everyday.”
Continue reading the rest of the story on The Toronto Star