How social media created (and destroyed) Tila Tequila

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From Digital Trends:

It feels a little dirty to write about Tila Tequila. After enjoying a period of unprecedented Internet celebrity, she’s had a hard time. It seems clear from the current iteration of her personal website that she’s not mentally stable, and after she checked into rehab in 2012, she’s reduced her Internet presence to a paranoid Facebook Page filled with “False Flag” video montages and Illuminati conspiracy theories. And even though it’s easy to just look at her and see a first-class fame-monger getting crazier and crazier in a bid to keep the ever-dimming spotlight on her, it’s also pretty disturbing that she continues to descend into paranoia unabated.

I initially looked into Tila as a potential “Where are they now?” story, but she doesn’t have the kind of nod-inducing, semi-appropriate, quasi-obsolescence we enjoy seeing from our faded stars; she got famous enough to suffer the kind of negative press and scrutiny that drives starlets to the edge, but not famous enough that people still care. And while the first reaction we should have to that is how sad that is, the other is that what the Internet makes, it can also break and sweep under the rug.

Social media has changed what it means to be a celebrity, and while that does help people court fame through grassroots networking, it also makes it hard for fragile celebrities to keep a healthy private life – and since Internet celebrity is a more fickle type of fame than traditional stardom, the mix of no filter and no safety net can make for a disastrous combination.

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