From Social Mouths:
Twitter, Google Plus and Facebook are probably the top three social media sites that every blogger should be on right now.
And even though the first two have millions of users under their belt and are great lead generation tools, there really is no other network as powerful as Facebook.
Just try to think who of your friends doesn’t have a Facebook account!
That is the reason why every business and every blog should have a Facebook fan page. If you haven’t yet created one for your blog, you are missing out on a huge potential audience, high engagement levels and targeted traffic.
But even if you have one, there are no guarantees. The fact is most fan pages will remain unnoticed and won’t ever break the hundred likes barrier.
Getting people to click that elusive “Like” button isn’t as easy as it sounds. And even if you have the fans, generating likes, comments and ultimately Facebook traffic has its pitfalls.
The following post is all about those pitfalls.
In the below paragraphs you will find five of the biggest reasons why people might decide your Facebook page isn’t worth a visit and of course tips to help you fix the problem areas!
Let’s get started:
1. You Don’t Have the Likes
That’s undoubtedly the key ingredient that you need in order to convince people to like you.
Unfortunately it’s a paradox that doesn’t quite work in your favor:
In order to get more people liking you, you need to have likes in the first place. That is exactly the reason why building your fanbase from 0 to 100 likes is tougher than reaching say 500 fans once you’ve gotten those initial 100 likes.
So how do you get started? Well you spread the word!
Here are some simple steps to help you:
Insert a fan page box UNDER your posts – It’s quite common to see those in the sidebars, but they are far more effective placed under the posts. That way they work as a call to action. You basically tell people “Did you enjoy my article? Then why not like me on Facebook to stay in touch!”
Share your Facebook posts on Twitter – Whenever you publish something on your fan page, click on its date header to open it in its own URL and share your post using that link. Now people will first be directed to your fan page, giving you the chance to get some of your Twitter followers to click “Like”
Tell Your Twitter followers – Don’t be scared to promote your fan page on Twitter once or twice per week. Unlike the previous approach, here you simply point people to your page with a message along the lines of “Enjoying my tweets? You might want to take a look at my Facebook page!”. You should create 3-4 different variations, so that you don’t post the same message over and over.
Use the Facebook Page Promoter Lightbox – A very neat WordPress plugin, that works as a pop-over like box. As with all pop-over plugins, that is far more effective than its sidebar alternative. Thanks to the plugin, I’ve generated over 250 new likes in just three weeks.
Write an article about Facebook – Why not let people know you’ve started working on getting Facebook traffic and promoting your fan page! In the post you can provide readers with tips or reasons why they should be on Facebook. That is a great opportunity to tell them about your own page and show them some of the techniques you are following.
Continue reading the rest of the story on Social Mouths