Clear Channel Study Says Terrestrial Radio Still Draws Huge Numbers

From Billboard:

Radio continues to be a popular media choice for people of all ages according to a research study commissioned by Clear Channel Media and Entertainment called “State of Listening in America.” According to the report, which was released Friday, 92% of all respondents reported listening to radio at least once a week.


The nearly ubiquitous listening includes younger generations with 94% of 13-17 year olds and 89% of 18-24 year olds who participated in the study saying they tune in weekly. “This research confirms that radio’s reach and appeal remain strong regardless of the platform, geography, ethnicity, or age group,” said Clear Channel CEO Bob Pittman.

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