Austin, Texas-based guitar-slinger Ian Moore had a problem that no company in the 2013 digital music ecosystem could solve: He simply wanted to sell a song each day for 30 days as a package deal, with fans naming their own price for that music. He suggests $30, but you can pay whatever you want for the music offered in this ongoing experiment, until June 22.
One might imagine that in this day and age, when start-ups all over the world talk about how they’re disrupting this industry and that — especially the music industry — that a turnkey solution would exist for what Moore was trying to do. One imagines him simply creating an account, uploading the first few songs, setting his suggested price, and waiting for whatever money there is to roll in.
However, no company exists for doing that, or many other out-of-the-box deals. For all of the talk about disruption, the “sell albums and tracks” model of music monetization — a holdover from the days of physical music formats — is still the way recorded music is sold. To figure out how to sell his music as a 30-song, 30-day chunk, Moore spent an hour on the phone talking to digital music veteran Tim Mitchell (with whom I worked at CNET’s MP3.com for a spell), who is currently the vice president of product management at TuneUp Media. Mitchell spent another hour examining the options — “Fan Page, Bandcamp, ReverbNation, or anything else.” Unfortunately, Mitchell recalls, none of them offered Moore the ability to sell his music the way he wanted to, so “he winged it.”
Moore’s handspun solution: linking a blog post to a PayPal button. If you pay, you get emailed a code that allows access to a web page where the songs appear, and Moore personally offers tech and other support on his Facebook page.
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