Google Signs Universal, Warner, Sony for On-Demand Music Service

From Billboard:

Google Inc. has landed licensing deals with Sony Music Entertainment and Universal Music Group to introduce an on-demand music streaming service that would compete with Spotify, Rhapsody and others, according to executives knowledgeable with the contracts.

Warner Music Group was the first major record company to sign on to Google’s proposed music service in March. Now, with all three major labels agreeing to license their catalogs to Google, the Mountain View, Calif., technology giant is set to launch its service as soon as this week, sources said.

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