Just hours after accepting the Icon Award at Sunday night’s Billboard Music Awards in Las Vegas, Prince is announcing his new partnership with Kobalt Label Services (KLS), a division of independent music services company Kobalt Music Group.
Under terms of the partnership, the singer/songwriter/musician/producer will release music by newly signed artists, as well as his own recordings and other Prince-produced material. KLS will provide marketing and distribution through its wholly owned global digital platform and network of physical distribution partners. According to a Kobalt spokesperson, details regarding the inaugural slate of releases under the new pact will be announced by Prince at a later date.
“This new venture gives Prince the flexibility and freedom he’s always sought in a label partner,” Kobalt president Richard Sanders said in a press release announcing the partnership. “We’re providing a high level of diverse services that will be particularly customized to his vision for each release, allowing the world to experience more music from Prince and his creative community.”
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