The Dove Real Beauty Sketches clip that went viral on YouTube just one month ago has become the most watched video ad of all time, Dove announced Monday.
The three-minute ad — which has also become the third most shared ad of all time — teaches a vital lesson about how we view ourselves compared to how others see us. It has been viewed more than 114 million times and was uploaded in 25 languages to 33 of the brand’s YouTube Channels.
Dove said the Real Beauty Sketches campaign bumped the previous record holder for most viewed online ad — the Evian Roller Babies — from the top spot.
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