Yap Music, a company advised by Steve Wozniak, is moving into the burgeoning social music market after building a popular second-screen app for television.
Social music brings music to like-minded listeners and serves as a platform for artists to reach and cultivate fans. As of late, music discovery is proving to be one of the hottest verticals in tech.
Yap Music, which debuts today on the App store, is planning a head-to-head battle with Twitter #music and a slew of other established giants like Shazam, Pandora and Spotify, which is valued in the $3 billion range.
“It’s an exciting time because you simply can’t imagine music without technology,” said Eric Alper, the director of media relations for eOne Music Canada. “They’ve always worked side-by-side. But now we have technology to work with the fan to find new music, and to listen to what they want, when they want, and however many times they want.”
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