The Recording Industry Association of America (RIAA) gave up on its plan to sue piracy out of existence years ago. Instead of mass-copyright lawsuits, the group is embracing a mass-takedown strategy, sending notices to both infringing sites and the sites that link to them, such as Google. These notices are issued constantly and involve thousands of URLs that the RIAA wants taken down. It has become a giant-sized game of whack-a-mole and the record industry group is seriously tired of it.
The RIAA put a blog post up today complaining that it sent 20 million takedown notices to Google last year. The group has sent almost the same number to the infringing sites themselves. Nevertheless, pirated content keeps appearing in Google searches, often on the same websites. Brad Buckles, an RIAA VP, writes in today’s post:
Every day produces more results and there is no end in sight. Importantly, the targets of our notices don’t even pretend to be innovators constructing new and better ways to legally enjoy music—they have simply created business models that allow them to profit from giving someone else’s property away for free. So while 20 million might sound impressive, the problem we face with illegal downloading on the Internet is immeasurably larger. And that is just for music.
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