Nokia Music has teamed with Cher Lloyd for an extensive social media promotion, dubbed #CherLLoyalty, through which fans can win tickets and meet-and-greets to the singer’s concerts from May 30 to June 2. The daily tweet-to-reveal program will leverage Lloyd’s social media following of nearly 10 million fans and the hashtags #CherLloyalty #Entry to reveal the location of the specific AT&T store where the first five fans to arrive can pick up a pair of tickets to Lloyd’s show that night. A branded microsite, www.cherlloyalty.com, will provide additional information for fans including a digital clock counting down to the next tweet-to-reveal opportunity.
The Cher Lloyd promotion is the latest in a series of artist partnerships for Nokia Music, having debuted in the U.S. last fall with an intimate concert for Green Day’s “Uno!” album release. That promotion garnered over 165 million impressions and 179,000 social actions, earning nominations for MIDEM’s Best Use of Music/Partnership With An Artist in a Marketing Campaign, The Shorty Awards’ Best Use of Social Media for Music and the American Business Awards’ Small-budget Marketing Campaign of the Year awards along the way.
Continue reading the rest of the story on Billboard