From HootSuite: How to “listen and engage” on social media

From HootSuite:

Effective listening and audience engagement is important for organizations of all types and sizes – when done appropriately and consistently, these activities often result in new customers and valuable attention for your brand or company.

HootSuite gives you the tools you need to tune in to the conversation surrounding your brand online. Enhance audience engagement, monitor the competitive landscape, and respond to your customers so your brand isn’t lost in the noise of the social web.

This latest Info Sheet provides some great tips and advice for using the social web for lead generation, amplifying your brand, avoiding PR conundrums, and more.