From The Wall Street Journal:
Parag Milk Foods, the founder of Gowardhan dairies, launched the Pride of Cows milk in July 2011, initially marketing it as a “by invitation or reference only product” to select celebrities and industrialists.
Parag Milk Foods Chairman Devendra Shah says the Pride of Cows brand functions by the rule that “happy cows give better milk.” At its Bhagyalaxmi Dairy farm in Pune, around 3,500 Holstein Friesian cows are pampered with music, showers and specially designed nutritional meals, Mr. Shah says. “The result is milk full of love and high nutritional values.”
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