Firms Yank Facebook Ads Over Content Promoting Violence Against Women

From Billboard:

Facebook Inc. lost more than a dozen advertisers, some just temporarily, after a campaign drew attention to pages on the social network that promoted violence against women.

Women, Action and the Media launched the campaign last week to get Facebook to end hate speech on its website and urged advertisers to pull their support. The content included pages that had grisly photos and mottos that encouraged rape, abuse and other violence against women.

The campaign elicited more than 5,000 emails to Facebook advertisers and more than 60,000 posts on Twitter from supporters. Women, Action and the Media said that 15 companies agreed to pull advertising over the matter. Two of the biggest, Nissan and Zipcar, say they will resume advertising on the social network because of steps Facebook is taking to fix the problem.

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