When these guys talk, you listen. Scooter Braun, Troy Carter and Guy Oseary in conversation

From AllThingsD:

“We’re not in the music industry — we’re in the multimedia industry,” Braun said at our D: All Things Digital conference on Wednesday. And from Psy’s widely lauded viral YouTube videos to Justin Bieber’s massive Twitter following (not to mention his best-selling perfumes!), these music execs are certainly aiming for cross-platform.