Apple Reportedly Refocuses iAd On New Streaming Music Radio Service


From TechCrunch:

Apple is said to be directing engineering and sales talent from its iAd business, which currently supports mobile display advertising run by Apple on iOS, to help further its new music service offering, which is rumored to be free and ad-supported. Businessweek claims that Apple will unveil the service next week, backing up what we heard yesterday, and that Apple is changing its in-house ad strategy to help businesses build campaigns that address customers as they listen to songs on the new service.

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