MusiCounts was thrilled to accept a donation from The Rolling Stones last night in Toronto. The Rolling Stones, who were in town playing the second of two sold out shows at the Air Canada Centre as part of their 50 & Counting Tour, expressed interest in making a contribution to MusiCounts as a local charity. Because of their generous donation, an elementary school music program in Toronto will be fully outfitted with musical instruments! The history of the Rolling Stones relationship with MusiCounts dates back to 2005, when the group sponsored the inaugural MusiCounts Teacher of the Year Award to Norman McIntosh, esteemed music teacher at Confederation Secondary School in Val Caron, Ontario.
“This unexpected and generous donation to MusiCounts is not the first time that The Rolling Stones have expressed their support for keeping music alive in our schools,” commented Allan Reid, Director of MusiCounts. “Thanks to them an elementary school in Toronto will receive the gift of music”.
MusiCounts, Canada’s music education charity associated with The Canadian Academy of Recording Arts and Sciences (CARAS) and the Canadian Country Music Association (CCMA) is helping to keep music alive in schools across Canada. MusiCounts’ mission is to ensure that children in Canada, regardless of socio-economic circumstances or cultural background, have access to music programs through their schools. MusiCounts includes Band Aid musical instrument grants, the MusiCounts Teacher of the Year Award, Scholarships and other music education initiatives. MusiCounts is funded by various initiatives such as the JUNO Awards nominee compilation CD; annual contributions by Bell Media; Astral Media; TD; SiriusXM Canada; the Slaight Family Foundation; Music Canada, Vista Radio, House of Marley, IA Clarington, Morningstar Canada and supported since inception by Sony Music Entertainment Canada Inc.; Universal Music Canada and Warner Music Canada Ltd.; along with JUNO Songwriters’ Circle presented by SOCAN and eOne as well as JUNO Cup, presented by Southland Mall. Since the Program’s establishment in 1997, over $6,000,000 will have been awarded impacting 286 post secondary music program graduates and an estimated 520,000 students, their schools and communities, from coast to coast. MusiCounts will have also honoured 8 extraordinary music teachers through the MusiCounts Teacher of the Year Award.