From CD Baby:
Your bio is too long.
Are you familiar with the internet acronym “tl;dr”? It stands for “too long; didn’t read” and is often seen as a response to lengthy posts in forums, but its applications don’t end there. And this is NOT something you want people to think/type/say when they come across your bio. Allow me to be blunt here: no one wants to read 1500 words about your band, except possibly the people in your band. People want the condensed version – an easy-to-swallow overview that doesn’t feel like homework. Give that to them.
You waste space with things no one is going to care about.
I’m going to be blunt again: People might want to know how your band got together, but they aren’t going to want to know every single detail of how you all ended up in the same garage. And if they do, you can post the long version in a special place on your website. I’ve seen band bios that try and take the reader through a step-by-step account of how each member joined the band, what bands they were in before, how many practices it took for them to find their groove – something that could have been summed up with “Goat Desolation formed in the summer of 2012, drawn together by a mutual love of most things metal and all things beer. They started playing shows three months later.”
You forget to include things that everyone will care about.
These things include band members’ names, what their function is in the group, how many records you’ve put out, where you’re from, a succinct description of your musical style, etc. In other words, things that someone who is going to write about your music is going to want to know. Again: make it easy for them. They’re going to write their own piece, but your bio can steer them in a direction that will be beneficial for you, so take hold of the reins. And your drummer will thank you when he gets his name in a blurb instead of just being referred to as “the drummer.” He’s probably already had enough of that.
Continue reading the rest of the story on CD Baby