From Convince And Convert:
A state of disarray so chaotic that it’s dizzying to look at. A mess that is beyond the normal range of disarray. Visual clutter that draws attention to itself. It may sound like I am describing Lindsay Lohan heading into court on a Monday morning. But no, I am describing a Facebook business page lacking a strategy without consistent engagement but has potential to become super-hot. Could this be your business’s page?
Facebook boasts the largest user base of any social network, so if your business doesn’t have a solid Facebook presence, you’re simply missing lead generation opportunities. There are plenty of ways to sabotage your success when it comes to creating Facebook content, and we’ve all been guilty of them at one point in time. Here are seven reasons your Facebook page might be viewed by your fans as a social media hot mess.
1) You’re not using enough visuals.
Facebook’s new timeline, which began rolling out in March, is designed to support big, bold visuals. According to a recent study by Fast Company, 44 percent of social media users are most likely to engage with companies that post visual content: graphics, photographs, videos, and infographics. If you’re not using visuals liberally, you’re ignoring your audience’s needs and inviting them to go elsewhere to find compelling visual content.
Go BIG. Go bold. Quote famous individuals. Share videos. Use your company colors, and play with font shapes and sizes to optimize for both desktop and mobile.
2) You’re not using your real estate wisely.
Do you know that Facebook recently lifted the ban on using calls-to-action on cover photos? (Here’s an explanation of the change.) The cover photo is front and center on your page, and it also shows up in the feed when someone “likes” you, so you should absolutely be rotating relevant marketing graphics in that spot.
Additionally, take full advantage of customizing Facebook tabs to point to graphically-appealing landing pages that bolster lead generation efforts. Let’s say that you just produced a new piece of content — an eBook or a guide, for example — and have created a cover image specifically to promote this content using words and colorful graphics. Your new content will get more “airtime” with a customized tab, and your image will always have a home in your photo album. The most recent post area will provide yet another visual that points directly to your content’s customized landing page.
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